Varos Alerts help you easily get access to the most actionable and relevant data from the Varos platform.
They get triggered automatically when the Cost Per Purchase (CPP) of you or your peers has increased significantly (based on a statistical method), helping you understand if the change in CPP is market driven. For changes to your company’s CPP, we exclude the changes that are related to a significant spending increase or decrease, since we expect significant spend changes to alter the CPP.
Remember to set an accurate competitive set: The companies used in the comparisons are derived from the competitive set filters you have set in Facebook Ads Performance Overview. If you’d like to see or change those configurations, go to the dashboard, edit the competitive set filters (such as vertical, spend, etc.) on the left-hand side and click “Save view” on the top right (under the dashboard navigation bar). |
Alerts are turned on as emails for your most used assets, but you can easily disable these in your notification settings.