In general, Varos pulls Video Facebook Ads benchmark metrics directly from the Facebook API, meaning that metrics are normalized across all accounts to ensure accurate benchmarks.
Here's how each one is calculated:
Metric | Definition |
Hook Rate | To measure the hook rates of Facebook ads, we divide three seconds video views by the number of impressions gained. |
ThruPlays Rate | The number of times your video was played to completion, or for at least 15 seconds. |
Rate of Video Plays at 50% | The number of times your video was played at 50% of its length, including plays that skipped to this point. |
Rate of Video Plays at 75% | The number of times your video was played at 75% of its length, including plays that skipped to this point. |
Video Average Play Time | The average amount of time a video was played, including any time spent replaying the video for a single impression. |
Clickthrough rate on Videos | The percentage of users who saw your ad and clicked on it as reported by Meta |