Varos

In general, Varos pulls LinkedIn Ads benchmark metrics directly from the LinkedIn Ads API, meaning that metrics are normalized across all accounts to ensure accurate benchmarks.

Learn one-by-one how we calculate each metric in the LinkedIn Ads benchmarks

How LinkedIn Ads Benchmark Metrics are Calculated

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Metric	Definition
Spend	The total ad spend for the given period Amounts are normalized to $USD.
CPM	The avg cost per 1,000 impressions Amounts are normalized to $USD.
CPC	The average cost of a click on your ad. Clicks include: landing page clicks, page clicks and other chargeable clicks
CTR	The total clicks on your ads over total views
CPL / One Click Leads Cost	The average cost of a lead Amounts are normalized to $USD.
Engagement Impressions rate	The total engagements on an ad over the total times viewed. Engagement includes like, comment, click, and share.
Cost per conversions	The average cost per unique conversion event. The attribution window is 7 days view and 30 days click. Amounts are normalized to $USD.
Frequency	The average number of times your ad is displayed to unique users.