Varos

In general, Varos pulls TikTok Ads benchmark metrics directly from the TikTok API, meaning that metrics are normalized across all accounts to ensure accurate benchmarks.

Learn one-by-one how we calculate each metric in the TikTok Ads benchmarks

How TikTok Ads Benchmark Metrics are Calculated

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Metric	Definition
Cost per Conversion	The average cost for each conversion event Amounts are normalized to $USD.
CPM	The avg cost per 1,000 impressions Amounts are normalized to $USD.
CPC	The avg cost per click on your ads Amounts are normalized to $USD.
CTR	The percentage of users who saw your ad and clicked on it
Spend	The total ad spend for the given period Amounts are normalized to $USD.
Conversion Rate	Conversion rate from TikTok traffic only
P50 Video Views	The number of times your video was played at 50% of its length over the the number of times it was played for at least 2 seconds Replays are not counted