Varos

In general, Varos pulls benchmark metrics directly from the Google Ads API, meaning that metrics are normalized across all accounts to ensure accurate benchmarks.

Learn one-by-one how we calculate each metric in the Google Ads benchmarks

How Google Ads Benchmarks are Calculated

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Track the progress of all tickets related to your company.

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Metric	Definition
Cost Per Purchase	The average cost of each purchase. Attribution is 30 day click, 1 day view. Based on purchases pulled directly from Google Ads.
Cost per Conversion	The average cost of each conversion. Attribution is 30 day click, 1 day view. Based on purchases pulled directly from Google Ads.
CPM	The avg cost per 1,000 impressions Amounts are normalized to $USD.
CTR	The percentage of users who saw your ad and clicked on it
CPC	The avg cost per click on your ads Amounts are normalized to $USD.
Conversion Rate	Conversion rate from Google Ads traffic only. It includes purchases within the attribution window 30 day click, 1 day view.
Spend	The total ad spend for the given period Amounts are normalized to $USD.
ROAS	The total Return On Ad Spend, which is your revenue divided by spend as reported by Google Ads. It includes purchases within the attribution window 30 day click, 1 day view.