You can now see how your ads metrics stack up to your peers in real time. So what?
In this article, we'll go scenario-by-scenario of results you could be seeing in your dashboard, and what you should do about it.
1. Your CPP (cost per purchase) went up and the market CPP went up
In this case, your CPP increase was probably due to market movements.
Our recommendation: If your CPP is within your acceptable CAC range, do nothing. If not, pull back spend until CACs decrease.
2. Your CPP (cost per purchase) went up and the market CPP went down
In this case, your CPP is increasing while your peers’ CPPs went down! You’ve probably got a problem with your ads in this period, whether your creative or your targeting.
Our recommendation: You've got a problem. You should check your CTR, CPM and AOV relative to the market to diagnose where your problem is.
3. Your CPP (cost per purchase) went down and the market CPP went up
In this case, you're beating the market. You're probably doing something right where everyone else is doing something wrong.
Our recommendation: Increase spend. Your window of opportunity might not last long, and your CAC could rise to equal out with the market.